Give to gain project: 10 tips for a successful blog

Hello everyone,

my name is Giorgia and 2 weeks ago I had the pleasure to share my experience as a blogger on the Give to gain project.

Today blogs are a daily presence in our lives, but if we want to become bloggers or we need to write a post we should keep in mind some useful guidelines that will help our readers enjoy what we are writing about.

The main feature for an article is that must be "ENGAGING", which means it has to attract as much people as possible. How do we do that? 

1) It's all about CONTENT!
Content must be interesting, useful, original and well written in terms of grammar and spelling. Nobody wants to read a copy\paste article. Make it personal!!!

2) UPDATE - The more you update your blog the better! Experts suggest once a day, but it also depends on the topic of your blog and how much time you can dedicate to it.

3) LENGTH - Articles must not be neither too short nor too long. Ideal length is between 250 and 450 words.

4) PICTURES are always recommended together with text. If you use somebody else's photo make sure you mention the author or the source where you found it.

5) KEYWORDS or TAGS are very important for the SEO (Search engine optimization) because help your blog to be found when people browse search engines.

6) DESIGN & BLOG STRUCTURE must be usable and with nice colours and layout. 

7) SAFETY -  Never write personal details/addresses and never offend people online.

8) SOCIAL MEDIA (Facebook, Twitter, Youtube, Google Plus, PInterest)

a. create your own Official page or profile on the social media

b. sharing on different platforms and on topic-related groups

c. reply to comments and emails

9) NETWORKING is also an excellent strategy. Create your own niche of readers by doing some researches, leave comments and links on topic-related blogs and websites, use guest blogging and interviews to gain more visibility.

10) THE P FACTOR Whatever topic you want to talk about... do it with PASSION. It doesn't matter if it is food, photography, make up, knitting, volunteering, cinema or politics, just be passionate about it.

These are the basic rules to run a successful blog. My food blog is about Sicilian Cuisine. It was created almost three years ago and the response I have received so far is really amazing. If you follow these simple tips I am sure we could read your blogs very soon. 

Good luck!!!